Fique a vontade!!This is a very belated message from my last month in Londrina, December 2008.
After being back in the U.S. for the month of January, so many things struck me as different, better, and worse than in Brazil. Things I had always taken for granted like free paper and paper clips at Kinkos, huge bookstores and coffee to go, bagels and cream cheese, easy parking lots, and incredibly organized grocery stores and phrarmacies, I appreciated so much this time at home. But I also missed the warm weather and outdoor night life of Brazil, the craziness and noise and lively discussions there. One difference in particular that I had noticed all year in Londrina was the attention one receives in the stores/restaurants, etc. from clerks/wait staff. No matter how small the store, there always seem to be 10-12 attendants (usually standing around) who are just waiting to pounce on you when you come in the door. They want to know your name and what you are looking for, and will take you around giving you suggestions, and basically never leave you alone until you leave. My jerk reaction was simply to say that I was just looking so that I could continue shopping around at my own pace until I needed help. The Brazilian response to this was “ sim, fique a vontade”, which translates more or less to “make yourself at home”, “take your time”, “do as you please” or more realistically "take your time and I will be back to start the whole process again in 3 minutes or so."
So, this “fique a vontade” would last about 3-5 minutes until the time where they would come up to you again and ask if you needed any help. Again I would say no, I’m just looking and their response would be “okay, fique a vontade”. I thought, thanks, but I’m still making myself at home from the first time you said “fique a vontade”, no need to go through this all again. Yet, you cannot really shop alone in Brazil, the sales clerks kind of follow you around while you are looking so that they are there the second you may decide to try something on or require assistance. Although this is, of course, very courteous and polite, and it shouldn't annoy me, it just does. I thought sales clerks in the U.S. were bad compared to Europe where you are really on your own as you shop, but Brazil takes service to a whole other level.
Even in the bakeries, if I didn’t know what I wanted, I would say that I was still looking and take a minute to glance at the rest of the deserts and breads in the glass case. But despite the sales girl uttering "fique a vontade", she would then proceed to shadow me along the counter until I told her what I wanted. I would have to stop and say, "No really, I don’t know yet what I would like." To which she would reply, “fique a vontade”, and yet continue to follow me around the counter;)!!! One day I was ready to just punch her in the face, I don't know!
But then it kind of struck me that this was not only a cultural difference in language and mannerisms, but really, I think, demonstrates our priorities and our entire way of interacting with others. It's funny how in the U.S. we try to make each experience as independent as possible with a minimum of human contact. Many times you don’t have to speak with anyone if you don’t want to. At the grocery stores we can do self check-out, at Kinkos, you do all your own photocopying and don’t even have to speak to an employee to pay because you have put your card in the copier directly! (I did REALLY appreciate this, by the way, when I was home:)) Most noticeably at the bank, we can do almost all of our deposits through the ATM, or we pay our bills online. In Brazil, nearly everything has to be cleared with a teller in person. Even at the gym, in the U.S. you go in and do your own workout on the machines; nobody is there to help or guide you unless you request it. And I admit, I also love this.
Going to the gym in Brazil was a major social experience because I had to speak to three different trainers when I came in the building, explaining who I was, why I was there, etc. They wouldn’t let me use any of the machines unless they were there with me showing me how it worked! Now, I guess this is a good precaution, but I did feel pretty confident about how to work everyhing since I had done it many times before, so I just found it frustrating. Each time I finished on one machine, I had to wait for somebody to lead me to the next one and tell me how many minutes or repetitions to do. It was comical, really. I wanted to go and exercise quickly for about 30 minutes ( I had class shortly afterwards) and instead I was there for 2 hours because they wouldn’t let me leave without doing a little bit on all the machines! I was picturing what my excuse would be to my students - that I was late to class because I was at the gym - this would definitely go over well in the U.S.!:)
It was nice in that you have free trainers there to guide you and probably help you have a better workout, but my impatience got the better of me and I just wanted to be able to do everything myself. This is a constant problem I have had here because since I am not Brazilian, I generally need someone's help to co-sign important papers or cash a check for me at the bank, etc. And probably it is a good lesson for me to learn to be more patient and flexible.
At any rate, I wonder if the way we organize our businesses and daily interactions really does pararell our social attitudes. I hadn't thought of it in that way before, but certainly in Brazil, their kind and social nature seems to shine through in almost every type of daily communication. And in the U.S., we can see Americans' independent, individualistic spirit in the way they like to do business. Both can do be good, and frustrating at times.
I’m guessing much of this will be the same in Sao Paulo too, but I will continue to write more impressions from there in my next entries.
I would like to say "Tchau, Londrina! I will miss this city and the marvelous people I met there very much!
Below are a few pictures from my last couple of months in the city.
The university campus



My international friends and colleagues

Dear portuguese classmates from Chile and Italy

Diego's visit from Chile

With Luis from India in Arapongas

With Arelis from Cuba

Great fellow teachers at UEL at Menina dos Olhos - goodbye happy hour

With Telma at Menina dos Olhos

Corina, Gladys, Adriana and me

Londrina by night

Sunsets from my apt.

Londrina


Adios y hasta luego!!